E-Commerce Marketing Shortcomings

One consumer ordered a new women's backpack online, although the quality is good, but how to look at the style is not online. Many consumers are responding to the actual goods they are not looking at online. What is going on here? In fact, in the process of shrinking a three-dimensional object into a flat picture, some basic information of the product itself will be lost; the input of the computer is only a part of the information of the artificial selection of goods, people can not get all the information of the goods from the internet, especially it is impossible to get the most vivid visual impression of the product. 

When shopping online, one of the big problems users face is how to find the items they want on a wide range of websites and buy them at the lowest price. The search engine looks simple: when the user enters a query keyword, the search engine looks up the keyword to the database and returns the most appropriate web page link. But according to research conducted by the E-Commerce Marketing Services, at least 1 billion web pages need to be indexed on the internet. Existing search engines can only index 500 million web pages. 

Still half can't be indexed. This is not primarily for technical reasons, but because online merchants want to protect the privacy of the price of the goods. Therefore, when users shop online, they have to search for a website and a website until they find an item with a satisfactory price. 

A big difference between e-commerce and traditional business methods is that the parties to the transaction do not meet and the of the transaction is strong. This requires the credit environment of the whole society to be better, and the concept of credit consumption should be deeply rooted in the hearts of the people. 

The development of e-commerce in western countries is relatively good. An important reason is that the market order in the west is relatively good, the credit system is relatively sound, and the concept of credit consumption has been widely accepted. However, in china, on the one hand, people's awareness of credit consumption is very weak, and the use of credit cards is far from universal; on the other hand, people are afraid to buy fake and shoddy products when they go to shopping malls, let alone those who don't know how far away from their own online? 

The security issue of e-commerce is still the main factor affecting the development of e-commerce. Due to the rapid popularity of the internet, e-commerce has attracted widespread attention and is recognized as the new potential growth point for the it industry in the future. However, dealing with transactions on an open network, how to ensure the security of transmitted data has become one of the most important factors for the popularity of e-commerce. 

The survey company has conducted online surveys on the application prospects of e-commerce. When asked why they are not willing to shop online, the vast majority of people are worried about the loss of credit card information caused by hackers. Therefore, some people or companies are reluctant to use e-commerce for fear of security issues, and security has become the biggest obstacle to the development of e-commerce.